Scott Johnson,
President of Industrial Devices Corporation, of
California
Scott built an
organization with $100 million in sales in one
year's time in spite of insufficient expansion
capital from their bank to execute his original
business strategy which targeted only $30
million of revenue.
The Capital Link
USA Process assisted Scott to revise his
original growth strategy around Economic
Building Blocks he had previously not
considered, attracting $3 million in
professional growth equity. As Scott's business
accelerated, these same "Deep pocket" investors
provided an additional $3 million in follow on
capital at a significant valuation step up.
"Ultimately, I
uncovered an entirely new growth strategy from
the one I originally envisioned"
Scott Johnson, President
To
hear the story in Scott’s own words, listen to
the presentation recorded live at the Council
of Growing Companies Transformational
Leadership Annual CEO Conference
held in San Francisco entitled “Test your
Growth Strategy Before you Commit”
Case
Study 2 [streaming
audio] [download
audio]
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RealPlayer if you have problems with the
streaming audio |
“Test Your Growth
Strategy before You Commit”
recorded live at the
Council of Growing Companies
Transformational
Leadership Annual CEO Conference.
Total time: 67:11
00 Introduction by
Stefania
4:44 Scott's Story of IDC
10:50 Stefania: Introduction of the Back Door
ApproachTM
13:46 Stefania: How to create a Corporate ResumeTM
24:08 Scott's shift as a result of creating a
Corporate Resume
32:00 Stefania: Corporate Resume is used to get
Objective Feedback
41:01 How Scott benefited from the Back Door
Approach
49:03 Stefania: Meeting Investors through the
Front Door
51:02 Scott' s experience of the Front Door
67:09 Questions and
Answers
Looking after Scott's interest and assess the
fairness of the valuation
Why select so many potential investors?
When to use the public markets.
Is the public price higher than in the private
sector?
Discuss PE ratios. Discuss the new Board members
as a result of the funding. |